Your deal data is sensitive. We treat it that way.
Your calls, emails, meetings and CRM records contain named people, commercial terms and things nobody meant to write down. Before you hand any of that to a new tool, you should know where it goes and who can see it. Here's the plain answer.
Six things we won't compromise on.
Not rules someone has to remember to follow. They're built into how the product works.
Nobody else sees your deals
Your company's data is completely walled off from every other customer's. It isn't a setting that could be switched off by mistake. Separation is built into the foundations.
Stored in Europe
Every source you connect, and everything we derive from it, is held on servers in London and backed up there. Nothing is copied to other regions.
We never train on your data
Nothing you connect, whether a call, an email, a meeting or a CRM record, is ever used to train or improve any AI model. What happens on your deals stays yours.
Nothing leaks between customers
DealTruth gets sharper over time by learning patterns, never by reading one customer's conversations to help another. Your transcripts never leave your space.
People see only what they should
Reps see their own deals. Managers see the team's. Only admins can connect systems or change who's who. It's enforced properly, not just hidden in the menus.
Every score can be traced
Months later you can still see exactly why a deal scored the way it did, and which call, email or meeting caused it. Nothing is quietly rewritten.
It stays your data.
You decide what comes in, who sees it, and when it goes.
Your CRM stays your system of record
DealTruth writes into the CRM you already own rather than replacing it. That means the intelligence your team relies on lives in a system you control. A deliberate choice, so that adopting us never puts your pipeline history somewhere you can't reach it.
The awkward questions.
That's your call to make, and it's the same obligation your recorder already created. We analyse conversations your tools have captured. Your recording notice should mention that call content is analysed automatically. We'll share wording other teams have used, so it isn't a job you start from scratch.
No. A rep only ever sees deals they own, not hidden from view, but genuinely unavailable to them. Managers and admins see the whole pipeline. Changing what someone can see takes an admin deliberately changing their role.
Tell us and we remove it. That means the source itself, whether a call, an email or a meeting, and everything the analysis produced from it: the quotes, the scores, the history. We confirm back to you exactly what was removed, so you have something to show whoever asked.
You export it, then we delete it and confirm in writing. Your scores are also already sitting on your own CRM records, so the day-to-day intelligence your managers rely on doesn't disappear with us.
A fair question, and we'd rather answer it than dodge it. Because we write into your CRM rather than replacing it, what your team depends on day to day lives in a system you own. Export is available throughout, and we'll agree termination terms with partners who want that written down.
Bring us your questions early.
Connecting your calls, inboxes, calendars and CRM is not a small decision, and your security or legal team will have questions. We would rather work through them before you are invested than after. Ask, and we will answer in writing.