DealTruthRequest early access
Revenue Execution Engine

Your CRM shows the story.
DealTruth shows what's real.

DealTruth reads your calls, emails, meetings and CRM activity, then scores every deal against MEDDPICC with the exact evidence behind each judgement. Nothing for your reps to fill in.

Call transcriptsEmail threadsCalendar meetingsCRM activityYour own documents
Request early access See a forecast get honest
Acme Robotics, Discovery call, 32 min ANALYSING
Transcript00:00
RepBefore we go further, where does budget for something like this usually sit?
Dana Whitfield · VP OperationsHonestly, anything over fifty thousand I’d have to run past our CFO.
RepAnd what is this costing the team as it stands today?
Dana Whitfield · VP OperationsWe’re losing about two days a week to it. Every week.
RepWho else needs to be involved before a decision gets made?
Dana Whitfield · VP OperationsI’d need to loop Priya in, but she’s been hard to pin down.
MEDDPICC evidenceExtracted live
EEconomic BuyerNot in the room
“Anything over fifty thousand I’d have to run past our CFO.”
MMetricsQuantified
“We’re losing about two days a week to it.”
CChampionUnverified
“I’d need to loop Priya in, but she’s been hard to pin down.”
Reality score
The buyer who controls the money has not been on a single call.
Illustrative example, not a real customer
The gap

Same pipeline. Two very different numbers.

One is what your reps typed in. The other is what the evidence across their calls, emails and meetings actually supports.

Acme Robotics
£420,000
Proposal · closes this quarter
● Commit
No economic buyer on any call. CFO named once, never engaged.
Northwind
£280,000
Proposal · closes this quarter
● Commit
Buyer confirmed budget on call. Metrics quantified by the customer.
Halcyon Group
£340,000
Negotiation · closes this quarter
● Commit
Champion went quiet three weeks ago. No decision process confirmed.
Veridian
£200,000
Proposal · closes this quarter
● Commit
Buyer engaged, but no paper process or timeline agreed.
Committed this quarter
£1,240,000
Evidence-backed
£480,000

Illustrative example, not a real customer

Where it sits

The execution layer above your stack.

It connects to the tools your team already works in. Nothing to migrate, nothing new to learn.

System of record
Your CRM. HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho and more
System of insight
Your calling, transcription and forecasting tools. Gong, Zoom, Clari, Fireflies, Chorus and more
System of execution
DealTruth: MEDDPICC, reality scores, next actions
01

The work happens

Calls, emails, meetings and CRM updates land where they always do. Your reps carry on exactly as before.

02

The evidence gets read

DealTruth pulls the qualification signals out of all of it, and keeps the words or the actions that prove each one.

03

The score lands on the deal

A reality score and a next action appear on the deal in your CRM, minutes later.

Early access

Forecast on evidence, not optimism.

We're onboarding a small group of partners now. Connect the calls, inboxes, calendars and CRM you already use, and see what your pipeline actually supports. Tell us about your team and we'll be in touch.

✓ Work directly with the founder through the pilot
✓ No migration, keep the tools you use
✓ Shape the roadmap before it's set

No spam. Only about the pilot.