Everything records your deals. Nothing judges them objectively.
You have probably already bought several tools that touch this problem. Each does its job well. But one step none of them covers is why your forecast still surprises you at quarter end. DealTruth covers that step.
Four things have to happen for a forecast to be true. Your tools cover three.
Follow one deal through the quarter and the missing piece becomes obvious.
Covered
Your tools transcribe the calls. Emails sit in inboxes. Meetings sit in calendars. Everything that happened on the deal exists somewhere in writing.
Covered
Your rep sets the stage, close date and forecast category. The deal becomes a row your business can report on.
This is the gap
Did the Economic Buyer ever join a call? Did the customer ever quantify the cost? Has anyone replied to the proposal? Today a manager answers these in their head, on the deals they happen to ask about.
Covered, but built on step 2
Deals roll up into a forecast. That forecast inherits every optimistic assumption from step 2, because step 3 never reliably happened.
Your tools are not bad. Nobody built them to judge whether a deal is qualified. So nobody does it consistently.
Five kinds of tool, and what each actually does.
This isn't a case for ripping anything out. It's about which questions your current stack can answer, and which it can't.
| CRMSALESFORCE · HUBSPOT · PIPEDRIVE | Conversation intelligenceGONG · CHORUS · FIREFLIES | Sales engagementOUTREACH · SALESLOFT | ForecastingCLARI · PEOPLE.AI · BOOSTUP | Qualification scorecardsMEMBRAIN · ALTIFY · DEALHUB | DealTruthEVIDENCE-BASED | |
|---|---|---|---|---|---|---|
| Where the information comes from | Reps type it | Calls only | Emails and calls sent | CRM and activity | Reps type it | Calls, email, meetings, CRM |
| Judges whether the deal is qualified | No | No | No | Scores the pattern | If a rep fills it in | Yes, automatically |
| Shows the quote behind the judgement | No | You search for it | No | No | No | Every time |
| Tells you what's missing from the deal | No | No | No | Flags risk, not cause | Blank fields | Names the gap |
| Effort required from the rep | Constant | None | Constant | Some | Significant | None |
| Survives your best rep leaving | No | Recordings remain | No | No | No | Yes |
| Works inside the tools you own | It is the tool | Mostly separate | Yes | Separate dashboard | Separate system | Writes into your CRM |
We're not asking you to replace anything
DealTruth runs on the tools you already pay for. It reads your calls, inboxes, calendars and CRM. It writes the answer back onto the deal in your CRM. You already paid for those tools. This makes them worth more.
Where each tool stops.
Said fairly. These are good products solving the problem they were built for.
What it does well
It holds your deals, and it should keep holding them. Every deal, contact and number your business runs on lives there. The reporting is built for exactly that.
Where it stops
A CRM can only tell you what someone typed into it. Stage, close date and forecast category are opinions entered by the person with the most to lose from being pessimistic. The CRM has no way to know whether any of it matches what was said on the call.
What it does well
Captures the conversation reliably and makes it searchable. Excellent for coaching, for onboarding new reps, and for going back to check what was actually agreed.
Where it stops
It records the truth without judging it. You get transcripts, talk ratios and keyword alerts. Nobody tells you the Economic Buyer has never joined a call. Someone still has to listen and draw the conclusion. At forty deals a quarter, nobody does.
What it does well
Drives activity and keeps sequences running. If the problem is that not enough is happening, these tools fix it properly.
Where it stops
Activity is not qualification. A deal can have forty touches, a completed sequence and perfect engagement scores. Meanwhile the Economic Buyer has never heard of you. Measuring effort tells you nothing about whether the deal is real.
What it does well
Rolls the pipeline up, spots deals that have gone quiet, and gives leadership a single view. Genuinely useful once you're running real volume.
Where it stops
It forecasts from the same rep-entered data that caused the problem. It can tell you a deal has stalled. It cannot tell you the deal was never qualified. And when it flags risk, it rarely shows the sentence that proves it. So reps argue with the score instead of acting on it.
What it does well
It brings a real method into the pipeline. If your team fills them in honestly, they impose discipline that most sales organisations lack.
Where it stops
That is a large if. The rep grades their own deal. Qualification becomes another form, filled in from memory, days later, by someone who wants it to look healthy. The method is right. The data going into it is the same optimism you were trying to escape.
Test it against a deal you're unsure about.
Bring one you think is healthy and one you're worried about. We'll read the calls, emails, meetings and CRM history behind both. We'll show you what they actually support. You'll know within a day whether we're telling you something new.