The product
Your pipeline, scored on what was actually said, and what was done.
Every number traces back to something that happened. A sentence on a call. An email nobody answered. A meeting that keeps slipping. Your reps type none of it.
Rep commit
£1.24M
What the CRM says
Evidence-backed
£480k
Confessed on calls
At risk
£760k
2 deals, no buyer
Avg reality score
54
▲ 6 vs last month
| Deal | Owner | Value | Reality | MEDDPICC | Top risk | Last call |
|---|---|---|---|---|---|---|
Acme Robotics PROPOSAL | J. Mensah | £420,000 | 46 | MEDDPICC | No Economic Buyer | 2 days ago |
Northwind PROPOSAL | A. Rahman | £280,000 | 81 | MEDDPICC | Paper process unclear | Yesterday |
Halcyon Group NEGOTIATION | J. Mensah | £340,000 | 31 | MEDDPICC | Champion gone quiet | 23 days ago |
Veridian PROPOSAL | S. Okonjo | £200,000 | 66 | MEDDPICC | No timeline agreed | 4 days ago |
Brightline Health DISCOVERY | A. Rahman | £150,000 | 58 | MEDDPICC | Early stage | 6 days ago |
MEDDPICC heatmap, where the pipeline is thin
MEDDPICCAcme RoboticsNorthwindHalcyon GroupVeridianBrightline Health
Confirmed on a call Partial / unverified Missing, deal risk Not yet discussed
Reality score
£420,000 · PROPOSAL · CLOSES 30 SEP · OWNER J. MENSAH
MEDDPICC, every state backed by a quote
MMetricsPartially quantified
"We're losing about two days a week to it. Every week."
EEconomic BuyerNot in the room
"Anything over fifty thousand I'd have to run past our CFO."
DDecision CriteriaPartial
"Integration effort matters more to us than the licence cost."
DDecision ProcessUnknown
PPaper ProcessNot discussed
IIdentify PainConfirmed
"It's the single biggest complaint I get from the floor."
CChampionUnverified
"I'd need to loop Priya in, but she's been hard to pin down."
CCompetitionNot discussed
Open risks
▲
The Economic Buyer has never joined a call. Dana deferred to the CFO on call 1. Three calls later, the CFO has still not attended.
▲
Nobody has confirmed the Champion. The rep named Priya twice. She has never attended. No one has argued for you internally on record.
Next best actions
01
Ask Dana directly for a 20-minute session with the CFO before the proposal goes out.
02
Confirm the approval path above £50k, who signs, and in what order.
03
Get Priya on the next call or formally drop her as the champion.
Deal timeline
26 DAYS AGOTODAY
Reality score72 falling to 46
Reality score fell 61 → 46
2 DAYS AGO · CALL 3
Decision criteria partially confirmed
11 DAYS AGO · CALL 2
Economic buyer deferred to CFO
24 DAYS AGO · CALL 1
Deal synced from HubSpot
26 DAYS AGO
H
Acme Robotics: Platform rollout
DEAL · £420,000
AppointmentQualifiedProposalNegotiationClosed won
Deal ownerJoseph MensahClose date30 September 2026Amount£420,000Forecast categoryCommitLast activityCall, 2 days agoSourceOutbound
This is your CRM, not DealTruth. Nobody logged in to anything new. The intelligence arrived on the record your team already opens every morning.
DealTruthAUTO-UPDATED
46Buying Process Health
Down from 61 after call 3
Down from 61 after call 3
MetricsPartially quantified
Economic BuyerNot in room
Decision CriteriaPartial
Decision ProcessUnknown
Paper ProcessNot discussed
Identify PainConfirmed
ChampionUnverified
CompetitionNot discussed
Written back automatically after every call. No rep updates the fields.
?
Unnamed CFO
ECONOMIC BUYER
0 CALLSDW
Dana Whitfield
VP OPERATIONS
3 CALLSTM
Tom Reilly
FINANCE MANAGER
1 CALLPR
Priya Raman
HEAD OF IT
0 CALLSSK
Sam Koval
OPS LEAD
2 CALLS Economic buyer, never attended Named champion, unverified Detractor signal Engaged participant
CALL
Discovery call, 32 min2 DAYS AGO
Dana Whitfield, Sam Koval
Economic Buyer dropped to Not in the room · Champion still unverified
EMAIL
Proposal v2 sent9 DAYS AGO
To Dana Whitfield · no reply
Nine days without a response. Longest silence on this deal.
MEETING
Commercial reviewRESCHEDULED TWICE
Invited: Dana Whitfield, unnamed CFO · CFO declined
The one meeting the buyer was invited to has moved twice.
CRM
Stage moved to Proposal11 DAYS AGO
Updated by J. Mensah
Moved forward while Decision Process remained unknown.
CALL
Technical deep dive, 45 min18 DAYS AGO
Dana Whitfield, Sam Koval, Tom Reilly
Metrics partly quantified: two days a week lost, no cost attached
2CALLS
1EMAIL
1MEETING
1CRM UPDATE
LONGEST SILENCE9 dayssince the proposal was sent
1CALL
Ask Dana directly for 20 minutes with the CFO before the proposal is re-sent.
2EMAIL
Chase the unanswered proposal. Nine days of silence is the deal’s biggest risk signal.
3DOCUMENT
Send the retail case study. Halcyon asked about comparable rollouts and never got one.
4INTERNAL
Confirm who signs above £50k and in what order, then record it on the deal.
✓CALL
Get the cost of the problem quantified by the customer, not estimated by us.
CASE STUDYReady
Retail rollout, 400 stores
USED IN 23 DEALSAPPEARS IN 71% OF WINS
PRICINGReady
Enterprise pricing 2026
USED IN 41 DEALSAPPEARS IN 52% OF WINS
BATTLECARDReady
Competitive positioning
USED IN 18 DEALSAPPEARS IN 64% OF WINS
SECURITYReady
Security & data handling FAQ
USED IN 12 DEALSAPPEARS IN 58% OF WINS
TEMPLATEReady
Proposal follow-up template
USED IN 31 DEALSAPPEARS IN 44% OF WINS
OVERVIEWIndexing
Product overview v4
UPLOADED TODAYREADY IN A MOMENT
Every recommended action names the document that helps close the gap, so reps stop hunting through folders.
Manager view
One screen answers the question every sales leader has: which of these numbers can I take to the board? DealTruth ranks deals by what was said on the calls, not by how confident the rep sounds. The heatmap shows where the whole pipeline is thin.
Illustrative data, not a real customer
Early access
See it run on your own deals.
We’re onboarding a small group of partners now. Bring a real deal. We’ll show you what its calls, emails, meetings and CRM history actually reveal.