The product
Your pipeline, scored on what actually happened.
Every number traces back to something that happened. A sentence on a call. An email nobody answered. A meeting that keeps slipping. Your reps type none of it, and any line can be settled by reading the evidence underneath it.
Rep commit
£1.24M
What the CRM says
Evidence-backed
£480k
Supported by evidence
At risk
£760k
2 deals, no buyer
Average Reality Score
54
▲ 6 vs last month
| Deal | Owner | Value | Reality | MEDDPICC | Top risk | Last call |
|---|---|---|---|---|---|---|
Acme Robotics PROPOSAL | J. Mensah | £420,000 | 46 | MEDDPICC | No Economic Buyer | 2 days ago |
Northwind PROPOSAL | A. Rahman | £280,000 | 81 | MEDDPICC | Paper process unclear | Yesterday |
Halcyon Group NEGOTIATION | J. Mensah | £340,000 | 31 | MEDDPICC | Champion gone quiet | 23 days ago |
Veridian PROPOSAL | S. Okonjo | £200,000 | 66 | MEDDPICC | No timeline agreed | 4 days ago |
Brightline Health DISCOVERY | A. Rahman | £150,000 | 58 | MEDDPICC | Early stage | 6 days ago |
MEDDPICC heatmap, where the pipeline is thin
MEDDPICCAcme RoboticsNorthwindHalcyon GroupVeridianBrightline Health
Confirmed on a call Partial / unverified Missing, deal risk Not yet discussed
Reality Score
£420,000 · PROPOSAL · CLOSES 30 SEP · OWNER J. MENSAH
MEDDPICC, every state backed by a quote
MMetricsPartially quantified
“We’re losing about two days a week to it. Every week.”
EEconomic BuyerNot in the room
“Anything over fifty thousand I’d have to run past our CFO.”
DDecision CriteriaPartial
“Integration effort matters more to us than the licence cost.”
DDecision ProcessUnknown
PPaper ProcessNot discussed
IIdentify PainConfirmed
“It’s the single biggest complaint I get from the floor.”
CChampionUnverified
“I’d need to loop Priya in, but she’s been hard to pin down.”
CCompetitionNot discussed
Open risks
▲
The Economic Buyer has never joined a call. Dana deferred to the CFO on call 1. Three calls later, the CFO has still not attended.
▲
Nobody has confirmed the Champion. Priya was named twice and has never attended. Nothing on record shows anyone arguing for you internally.
Next best actions
01
Ask Dana directly for 20 minutes with the CFO before the proposal is re-sent.
02
Confirm the approval path above £50k, who signs, and in what order.
03
Get Priya on the next call or formally drop her as the Champion.
Deal timeline
26 DAYS AGOTODAY
Reality Score72 falling to 46
Reality Score fell 61 → 46
2 DAYS AGO · CALL 3
Decision criteria partially confirmed
11 DAYS AGO · CALL 2
Economic Buyer deferred to CFO
24 DAYS AGO · CALL 1
Deal synced from HubSpot
26 DAYS AGO
H
Acme Robotics: Platform rollout
DEAL · £420,000
AppointmentQualifiedProposalNegotiationClosed won
Deal ownerJoseph MensahClose date30 September 2026Amount£420,000Forecast categoryCommitLast activityCall, 2 days agoSourceOutbound
This is your CRM, not DealTruth. Nobody logged in to anything new. The finding arrived on the record your team already opens every morning.
DealTruthAUTO-UPDATED
46Reality Score
Down from 61 after call 3
Down from 61 after call 3
MetricsPartially quantified
Economic BuyerNot in room
Decision CriteriaPartial
Decision ProcessUnknown
Paper ProcessNot discussed
Identify PainConfirmed
ChampionUnverified
CompetitionNot discussed
DealTruth writes the fields back after every call. Nobody updates them by hand.
?
Unnamed CFO
ECONOMIC BUYER
0 CALLSDW
Dana Whitfield
VP OPERATIONS
3 CALLSTM
Tom Reilly
FINANCE MANAGER
1 CALLPR
Priya Raman
HEAD OF IT
0 CALLSSK
Sam Koval
OPS LEAD
2 CALLS Economic Buyer, never attended Named Champion, unverified Detractor signal Engaged participant
CALL
Discovery call, 32 min2 DAYS AGO
Dana Whitfield, Sam Koval
Economic Buyer dropped to Not in the room · Champion still unverified
EMAIL
Proposal v2 sent9 DAYS AGO
To Dana Whitfield · no reply
Nine days without a response. Longest silence on this deal.
MEETING
Commercial reviewRESCHEDULED TWICE
Invited: Dana Whitfield, unnamed CFO · CFO declined
The one meeting the buyer was invited to has moved twice.
CRM
Stage moved to Proposal11 DAYS AGO
Updated by J. Mensah
Moved forward while Decision Process remained unknown.
CALL
Technical review, 45 min18 DAYS AGO
Dana Whitfield, Sam Koval, Tom Reilly
Metrics partly quantified: two days a week lost, no cost attached
2CALLS
1EMAIL
1MEETING
1CRM UPDATE
LONGEST SILENCE9 dayssince the proposal was sent
1CALL
Ask Dana directly for 20 minutes with the CFO before the proposal is re-sent.
2EMAIL
Chase the unanswered proposal. Nine days of silence is the deal’s biggest risk signal.
3DOCUMENT
Send the retail case study. Halcyon asked about comparable rollouts and never got one.
4INTERNAL
Confirm who signs above £50k and in what order, then record it on the deal.
✓CALL
Get the cost of the problem quantified by the customer, not estimated by us.
DealTruth found
Economic Buyer not established
The Economic Buyer has never joined a call. Dana Whitfield defers above fifty thousand.
Product Brain recommends
Ask Dana to bring the Economic Buyer to the next call
Why this: on deals of this size that closed, a named Economic Buyer was on a call before the proposal went out.
Evidence that should appear if it works
A named Economic Buyer speaking, or Dana naming one
If it does not appear, the gap stays open and the deal stays at risk. DealTruth never marks a gap resolved because someone intends to close it.
01The next move on a dealReps and sales managers: what should we do next here?
02Where to step in across the pipelineRevenue leaders: which deals are worth your time this week?
03What keeps working, and what keeps failingRevenue operations: what repeats across the deals you win and lose?
Product Brain recommends how to respond to a finding. It never changes the finding, and company material is never treated as proof of what the buyer believes.
Manager pipeline
Two numbers on one pipeline: what the CRM is committed at, and what the evidence supports. You go into the forecast call knowing how much of the number you can defend.
Where the work lands
Every question a deal raises, answered from its own evidence.
Each card opens the screen that answers it.
One reading of the evidence, wherever you open it.
The pipeline view, the deal page and the stakeholder map are the same finding, not three opinions about it.
Early access
See it run on your own deals.
We’re onboarding a small group of partners now. Bring a real deal and DealTruth will show you what its calls, emails, meetings and CRM history actually support.
What happens next
- Bring two deals
One you are confident about, one you are not. A name and the history behind them is enough.
- DealTruth reads the evidence
DealTruth reads every call, email and meeting on both deals, against the full MEDDPICC picture.
- See what the evidence supports
What is established, what is still uncertain, and where each deal needs attention.